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With ICECREAM Pharrell cements his mark as one of the most influential people in streetwear history. A subsidiary brand of Billionaire Boys Club, ICECREAM is renowned for its playful approach to streetwear utilizing loud, colorful designs, dog and ice cream graphics, and all-over prints.
Artful embroidery elevates a pair of straight-leg jeans decorated in rip-and-repair patches with a rodeo design.
